What is your Corporate image worth to you? 

This morning I received a call from a local equity investment firm.  This firm was interested in having corporate head shots created for three of their employees. I won't mention the name of this company, because this post really isn't about them or this particular call.  But as I hung up after quoting a $190 fee for a 20 minute mini-session with 1 high resolution file, I started thinking about the value that companies place on the image they present publicly and about the length of time that the average person uses their online profiles, what that image says to the thousands of people that may see it on a monthly basis and what it says to potential clients or employers.

But, let's take a step back....if you currently have a corporate head shot, how long has it been since you've updated it?  How many different mediums does it appear on - LinkedIn, Facebook Business Pages, your Resume, your Website, your Blog, Google +, Twitter, Instagram?  Depending on the type of business you're in, does your head shot convey your trade - are you a writer, real estate agent, a fitness trainer, a director of marketing or an accountant? Does your head shot convey that your competent, approachable, successful? All of these things need to be taken into consideration by a photographer creating the perfect corporate head shot for you.

So, in summary, I leave you with this thought....what is your public profile image worth to you?